About

Welcome! My name is April — I’m an e-commerce director and front-end developer with 9+ years of experience building and scaling digital storefronts across retail, agency, and DTC environments. Most recently, I served as Director of E-Commerce & Operations at Head West Bozeman, where I led the full rebuild of their online storefront and grew the vintage department to 25% of total store revenue. In May 2026, I’m relaunching my own DTC brand, Hunt + Gather Vintage, on Shopify.

I spent five years at Hurrdat Agency in Omaha — first as a Web Designer, then as a Front-End Developer — where I drove results like 575% growth in organic clicks, 3,300% growth in monthly organic sessions, and 336% increase in clicks for a local search client with 1,400+ locations.

I also founded Hunt + Gather Vintage in 2011 — a solo e-commerce business I’ve run across Etsy, eBay, and a self-built WordPress store while working full-time. It’s taught me everything about the real operational side of DTC e-commerce.

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